A lot of people selling online are making one big mistake. They craft beautiful products, and create them with love, care and attention to detail. But then can’t understand why the heck aren't people biting your hand off to buy them!?

It feels personal when you have poured your heart and soul into your work and your products and they then don't sell!  And gosh that can hurt!

I want to let you in on a little secret...

IT'S NOT ABOUT YOU!

Handmade business owners can become so involved in the stories behind their products that they forget to articulate to their customers exactly what is in it for them!  You need to get into your ideal customer's head, and really understand what makes them tick! Because once you do that, you begin to have conversations with the RIGHT PEOPLE who connect with you and your brand. And they fall in love with your products, bite your hand off to buy them, and become your biggest fans.

It’s all about your Ideal Customer, who she is and how she interacts with he world around her, and how YOU can solve her biggest problems with your products or services.

This 47 page workbook helps you get to know your Ideal Customer (that person who is a dream to work with and who buys from you again and again) intimately as if they are your BFF! Because when you know your Ideal Customer intimately, your marketing messages, branding and imagery speaks directly them in order to win over their hearts and minds!

Simply work through the workbook at your own pace, diving into the world of your ideal customer.

If you are prepared to dig deep into your ideal customer, I can guarantee that every part of running your business will get easier. You will convince her, through your marketing, branding, copy and imagery that you have EXACTLY what they need, and that they shares your brand values.

WHAT'S INCLUDED:

• Instant access to the 47-page digital download